In the last post, I spoke about my journey into #ProductAnalytics and how I went about conceptualizing what needs to be part of the analytics for our product at @glideinvest. In this post, I’d like to focus on how we went about setting up each metric before we started measuring…

Google Analytics (GA) was always considered to be the default tool for all things related to web analytics. But that was before I built my first mobile app and realized that GA was not the best tool to help me understand what a customer does inside the app. That’s when…

In this Work-From-Home (WFH) or Living-At-Work (LAW) world, we, as parents, are constantly concerned about the websites our children may come across while browsing the web. All their digital devices and aps are constantly bombarded with ads and junk links, which can lead to god-knows-where. While we can’t control what…

Dear #GooglePhotos Team, I’m not sure how exactly to reach you with customer feedback, so wrote this blog post. I was a big fan of Picasa when it was still around, and have ever since been a #PowerUser of #GooglePhotos. I have no issues with the fact that you are…

The last seven years have seen an explosion in tech-based startups. People find a genuine problem to solve, take the startup plunge, and set out to build a tech platform (web-based or mobile-based) to execute on their idea. Those that are non-technical set out to find a CTO to help…

Today, the word ‘Uberization’ has become commonplace. Every startup seems to want to uberize something. But what does it really mean? Let’s start with the definition. The best one I could find was at Wikipedia, which defines it as “the utilisation of computing platforms, such as mobile applications, in order…

This article is meant primarily for those who are just starting their entrepreneurial journey. Others who may have already spent a few months in their journey are hopefully already doing what I’m about to talk about below. …

We all reach a point with our startups where we find investors who have bought into us as cofounders, into our story, and are now keen on investing in us. …